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Local SEO Melbourne

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Local SEO

Every business, small and big, needs to attract new customers in order to grow their business. Mostly, they make use of Local SEO strategies. But, what is it really and why using this strategy help improve online visibility?

Definition

Local SEO (Search Engine Optimization) is one of the most effective ways to market your local business on the Internet. SEO is basically the process of optimizing your online presence to attract more business from relevant local searches.

This helps local businesses promote their products and services to local patrons and customers at that exact time when they are looking for it. This can be done using a lot of different methods, some more unique than what is practiced in a normal standardized SEO.

Benefits

You get the following SEO benefits

You get to claim Google My Business Listing

This is one step towards helping your business display on important Google services like Google Maps and local search results. GMB should always be the first and foremost directory that you should own.

Local citation building

You need to make sure that your website features on online business directories and citation sites. This helps the target audience find your business and will improve your search rankings.

Website localization

This means that the name of your region, county or city will be added naturally throughout your website. If you are a business that is spread across several locations, this can involve creating separate Content Hubs, or pages, or each location.

Managing ratings and reviews

Honest and real reviews are important for both sending signals to the search engine that your services and site are useful and trusted and for showcasing the overall service quality. All the reviews that you receive and the quality of the reviews will play important roles in determining the local search rankings of your website.